Victory for all!
These print ads were a key part of an advertising and merchandising campaign I led as art director. The aim? To promote a newly launched blood glucose monitoring system that, at the time, was revolutionising the lives of diabetics. With its compact size for easy portability, improved accuracy for more reliable readings within five seconds, and comfort by requiring only a micro-drop (0,6µl) from the patient's fingertip, this product was a game changer—and the campaign needed to reflect that.
The three ads showcased all target age groups who would benefit from these advances, emphasising the comfort and the reliability of its accurate readings—a critical factor in connecting with our audience. Crafting visuals that balanced emotional resonance with product innovation was a rewarding creative challenge.
